In addition, etown.com customers will now be directly linked to MobileToys' extensive database on mobile electronics products, as well as direct links to its national Mobile Electronic Certified Professional (MECP) dealer/installers network.

The agreement, signed at the Custom Electronics Design and Installation Association (CEDIA) EXPO 2000, enables etown.com to deliver mobile electronics content, powered by MobileToys, to consumers visiting their site, and also makes etown.com an exclusive Value Added Reseller (VAR) for MobileToys' content to consumer electronics manufacturers, retailers and consumers.

Robert Heiblim, chief executive officer and chairman of etown, commentes on the new alliance: "Partnering with MobileToys.com allows us to give our customers access to extensive product profiles on a whole new category of consumer electronics for us, rounding out our content offering. Mobile electronics is a quickly advancing field and we want to be sure we're giving both our online consumers and our business offering partners the most comprehensive database of product information anywhere."

Thomas R. Liebermann, chairman and CEO of Beverly, Massachusetts-based MobileToys, states: "This is a unique opportunity where two best-of-breed companies get together in order to strive for very high standards to serve their customer. Moreover, our strengths are complementary and synergistic; thereby ensuring our customers will be well-served. MobileToys' unique fit-guide and model of using qualified installers to ensure customer satisfaction combine well with etown's expertise and unbiased information covering over 7000 CE products in 60 categories."

Link for more info: www.etown.com