Red Mountain Audio, a new mobile electronics supplier located in suburban Phoenix, has selected Salt Lake City based First Choice Solutions as their primary web services provider. Recently established as the exclusive North American distributor of Italian manufactured Audison car audio products, Red Mountain Audio will use the Internet primarily as a communication tool. First Choice Solutions will design graphics, develop content and host Red Mountain Audio’s website, yet Red Mountain will have the ability to update content anytime and anyplace without the need to use special software or a webmaster. "A website is primarily an information resource and our unique WebWizard application empowers any employee within a company to easily control the content on the company website," states Ronald Trout, director of Sales and Marketing for FCS Mobile Electronics Division. "Red Mountain Audio wanted a web solution that would enable them to use their website as an extension of their hands on marketing philosophy. They required the capability to update their website content daily if necessary and they didn’t want the added cost of an in-house Internet team. First Choice Solutions is unique in their approach to website construction. They utilize a first-class graphics and development staff to construct "specialized templates" that run inside their exclusive WebWizard application. The WebWizard allows a user, with password rights, to edit and update website content from ANY computer that is connected to the Internet and is running Internet Explorer 5.0 or newer. The user interface is similar to Microsoft Word and takes advantage of simple "drag and drop" techniques for website editing. "Our objective is to create a website with awesome graphics and applications, yet puts the control of information in the hands of those people who need to communicate. We do this in a manner that is not complicated and requires NO programming knowledge", says Trout.
In addition to utilizing the WebWizard, Red Mountain Audio will incorporate First Choice’s eZCompare product display on the RMA website. eZCompare allows consumers to search, find and view multiple products and specifications side-by-side in a "natural" shopping experience. eZCompare is a common database that both manufacturers and retailers can run on their websites creating a dynamic, consistent and uniform marketing message. Available on a subscription basis, eZCompare provides a single distribution outlet for mobile electronics product information.
"A manufacturer can put their product information in one location and it is immediately distributed to all their dealer websites that are running eZCompare. This keeps individual dealer websites up-to-date and in sync with the manufacturer website," Trout explains. When combined, "the WebWizard and eZCompare enable a manufacturer to create a world-class website that effectively communicates with the customer at a fraction of the cost normally incurred."
Red Mountain Audio managing general partner and mobile electronics industry veteran Kevin Campbell states "At this time our focus is on launching Audison, but additional high-performance products will join our offering very soon, and we needed the flexibility to update our website easily AND we wanted to take advantage of eZCompare as a common product display for us and our dealers. We believe in a person-to-person relationship with our dealers and we want an Internet solution that allows us to communicate that philosophy and to maintain that connection even in cyberspace. In the coming weeks, dealers and consumers will be able to connect with the Red Mountain Audio philosophy at www.redmountianaudio.com."
Trout concludes, "First Choice Solutions is extremely excited about this relationship. Not every day does one get the chance to participate in a new venture with such quality people as represented by Red Mountain Audio. This is an opportunity to put the solutions that you believe in on the front line and help create success."
Manufacturers and retailers interested in WebWizard, eZCompare and other unique web applications, can contact Ronald Trout at First Choice Solutions at 480-461-1390.
Link for more info: www.ezcompare.com
