Ed McEntire, Ultimate Electronics’ CEO, states, "The Oklahoma City market represents an excellent opportunity for us to continue to execute our expansion plans. With a very successful store in Tulsa that has been open for almost five years, we are eager to bring the same level of quality and service to Oklahoma City. Two stores, whose leases are signed, are expected to open next summer. The stores will range in size from 33,000 to 36,000 square feet with the larger store serving as a base for the Company's Red Carpet Delivery Service and Ultimate's Fast Trak product repair center. With the addition of the two Oklahoma City stores, we now have nine new store openings planned over the next 15 months. We anticipate adding several more stores to that total in the coming months."

Each new store will feature a big screen television area showcasing approximately 50 large format televisions, three car audio demonstration rooms, five home audio demonstration areas, including multiple home theater settings and a Home Office area, including computers, fax machines, and telephones. In addition, there will be two demonstration vehicles showcasing the latest in audio/video applications and a six-bay mobile electronics install center. The stores will also offer professional home installation staffed with its own personnel. This professional staff will install a vast array of home audio and video products including home theater solutions, multiple room audio systems, and 18-inch satellite systems.

Dave Workman, president and chief operating officer, adds, "So far this year, we have relocated one store and opened two new stores in the Phoenix metropolitan area and are looking forward to opening Oklahoma City next year. We have refined our store design to showcase the new and ever-expanding lineup of digital products such as High Definition Television (HDTV), Digital Video Disc (DVD), Direct Broadcast Satellite (DBS), Digital Camcorders, and other digital products for the home and the car. With the excellent prospects in the consumer electronics business, we look forward to continued growth in our store base in the years to come. Priority will continue to be given to those markets which can be served from our distribution facility in Colorado."

Ultimate Electronics is a leading specialty retailer of home entertainment and consumer electronics products. The Company operates 33 stores, including 15 stores in Arizona, Idaho, Iowa, Nevada, New Mexico, Oklahoma, South Dakota, and Utah under the trade name Ultimate Electronics, ten stores in Colorado under the trade name SoundTrack, and eight stores in Minnesota under the trade name Audio King. In addition, the Company operates Fast Trak, Inc., an independent electronics repair company based in Minnesota and a wholly-owned subsidiary of Ultimate Electronics.

Statements made in this news release, other than those concerning historical financial information, should be considered forward-looking and subject to various risks and uncertainties. Such forward-looking statements are based on management's beliefs and assumptions regarding information currently available, and are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. The company's actual results could differ materially from those expressed in the forward-looking statements. Factors that could cause results to vary include, among others, those identified in the company's filings with the Securities and Exchange Commission. The company has no obligation to update or revise any of the forward-looking statements that may be in this news release.

Link for more info: www.ultimateelectronics.com