MTi introduces a new line of Interactive Video Merchandising Display Systems. These self-contained interactive displays are designed to present product knowledge on the sales floor for a more educated purchase. It is recognized that an educated sale — where the product's features and benefits are presented interactively — will result in increased sales, lower returns, and higher customer satisfaction.The Interactive Video Merchandising Products are based on a self-contained platform capable of playing up to 74 minutes of compressed video and audio that is directly accessed by configurable buttons. They can be used to help retailers merchandise virtually any product more effectively, because consumers can interact with a vast knowledge base quickly and easily.
Retailers can use MTi's Interactive Video Point-Of-Purchase Display Systems to supplement the marketing campaign of a product by strategically placing knowledge in the hands of the consumer. The primary objective is to attract and hold a customer's attention and facilitate his or her decision-making process.
"Our studies have found that interactive merchandising can have a tremendous impact on retailers' ability to build customer relations, maintain loyalty, and increase sales," says Brian Frey, MTi's vice president of sales. "The Interactive POPs were designed to allow merchants to set strategic plans in motion, making them well situated to secure tomorrow's market share."
For more information, call MTi at 503-648-6500.
Link for more info: www.mti-interactive.com
