"We could not ask for a better partner to cover the festival than MTV2 and MTV," states Bob Fesmire, Focus marketing manager. "This partnership highlights the relevance and appeal of the Detroit Electronic Music Festival to our customers by developing timely, customized programming that speaks to MTV's on-air and on-line audience."

The special edition of AMP will expose the latest Focus models, Club Focus, footage of the event and interviews with Focus-sponsored artists at the event.

MTV will provide comprehensive online coverage of FDEMF on MTV.com and Sonicnet.com, including artist biographies, performance times, and a link to Focus247.com to view the Webcast.

Focus has been a hit with young car buyers, with almost half of its buyers age 35 or younger. Focus marketing revolves around technology and music, designed to appeal to young consumers.

The Ford Focus and Techno music mirror each other in many ways. Ford Focus owners are influenced by technology, style, music and the idea of change, and Techno was born from the same roots. Focus is a global brand with international appeal that was developed in Europe. The "Detroit Sound" has traveled to Europe and re-emerged in the U.S.

"Techno appeals to a wide, cross-cultural group of people who are all unified by this music and scene, " offers Fesmire. "This music was created partly by the sounds of the Motor City's auto factories."

Link for more info: www.electronicmusicfest.com