Prieto will be responsible for handling all the Northwest retail accounts and for promoting the Memphis product line in the area. His territory will include Washington, Oregon, Alaska and Idaho.

Prieto comes to Memphis Car Audio with vast experience in the 12-volt industry. The past four years he has been the western regional sales manager for Crossfire Car Audio.

"Richard has a resume that proves he will be very successful in this new position," offers Andy Allen, national marketing manager for Memphis. "We are glad to have him on board."

"I want to make Memphis Car Audio as big in the Northwest as we are everywhere else in the country," states Prieto, who recently moved with his family to Seattle. "I can't wait to get started."

Memphis Car Audio is headquartered in Memphis, Tenn. The company has been in the car audio business since 1967.

Link for more info: www.memphiscaraudio.com