XM Satellite Radio and Marine Audio Engineering & Sales Inc., the nation's leading supplier of boat audio systems, have announced that Marine Audio will provide XM-Ready radios to its extensive boat customer base. Marine Audio directly distributes the majority of the marine industry's audio systems to nearly all of the high-end boat builders and to their network of over 2500 dealers throughout the United States."The boating industry is an important component of our national distribution strategy to make XM ubiquitous coast-to-coast," states Steve Cook, XM's senior vice president, Sales and Marketing. "This agreement calls for Marine Audio to supply XM-Ready radios to factories and authorized boat dealers. We are delighted that Marine Audio has chosen to join our slate of strategic retail distribution partners, all of whom are leaders in their respective markets. Combined with our previous agreements with car, truck and airline audio distribution agents, we now can make XM available to listeners on land, sea and in the air."
Dick Baker, president, Marine Audio, adds, "Satellite radio will be a particularly attractive product for us since boaters find it difficult to receive AM/FM broadcast signals off shore as well as on the many remote rivers and lakes across the nation. We anticipate strong pull-through sales, particularly from our customers' interest in XM Radio's wide selection of programming, including XM's commercial-free music channels and XM content from NASCAR, USA TODAY, Bloomberg and One-On-One Sports."
Link for more info: www.xmradio.com
