Kenwood has muscled up its dB Drag Racing Dealer program for 2000 by sponsoring Jay Lovelace, the dB Drag Racing world record holder for the last two years, and by expanding this year's schedule to nealy 200 events nationwide. Lovelace, the owner of Creative Acoustics, a car and home audio dealership in Raleigh-Durham, NC, will participate in 25-30 of the Kenwood-sponsored events with a customized Kenwood competition van equipped with a Kenwood audio system. The Kenwood 2000 dB Drag Racing schedule, which began in early March, will continue through October.Lovelace won the Kenwood-sponsored Death Match event at last year's dB Drag Racing Finals in Louisville, KY, with an average score of 166.4 dB over a 30-second time period. For this performance, he was awarded an American Motorcycle valued at $23,000.
More than 7000 contestants participated in the Kenwood dB Drag Racing program last year, with additional thousands attending as spectators. This year, Kenwood expects as many as 10,000 participants.
"dB Drag Racing has proven to be a very efficient means to connect with our young customers, generate excitement for Kenwood products, and drive retail traffic. The program's success in 1999 was instrumental in our achieving record-setting sales," states Bob Law, Kenwood's vice president, sales and marketing. "This is our 20th year in mobile electronics, and we're pulling out all the stops by expanding the program and sponsoring the world's #1 dB Drag Racer."
In addition to competing in Kenwood-sponsored dB Drag Racing events around the country, Jay Lovelace will also make promotional appearances for Kenwood and consult with the company on the installation of mobile electronics systems in other competition vehicles that Kenwood sponsors.
Link for more info: www.kenwoodusa.com
