In addition, Sirius Satellite Radio has been named as the exclusive presenting title sponsor of the 2001 IASCA World Finals. Sirius will have a major brand presence at the event, including being featured in all promotional materials, advertising, website promotions and consumer giveaways. During the World Finals, Sirius will also be conducting live demonstrations of satellite radio by broadcasting its digital quality radio service directly from its satellites to mobile car radios at the event.

Tom Walker, president of IASCA says, "As a forum for the promotion of the car audio industry, we are very proud to have Sirius present for the finals. Sirius is going to change the way we listen to music in the car and we are very proud to be associated with the leader in this emerging category."

Commenting on the location decision for the event, Walker says, "For the past several months IASCA has been on a mission to find a location for the finals that would accommodate the needs of our competitors and expectations of potential exhibitors. A number of facilities were considered in Denver, St. Louis, Louisville, Dallas, and Greenville. We chose Charlotte because it is right in the heart of car audio country and smack in the middle of the majority of IASCA competitors, and -6.0 million people live within 100 miles of the city!"

The Charlotte Merchandise Mart facility offers IASCA over 224,000 square feet of open space with three connected halls. It is located 20 minutes from the Charlotte International Airport and provides easy access and ample parking.

Additionally, the area offers a number of restaurants and clubs all within walking distance of the center.

Host Hotels: IASCA is in negotiation with a number of hotels in the area for special rates and accommodations. This information will be available within the next few weeks.

For more information, contact Sirius Satellite Radio at 212-584-5138.

Link for more info: www.siriusradio.com