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Pana-Pacific to Distribute XM Radio to the Truck Market
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XM Satellite Radio and Pana-Pacific Corporation, the nation's leading supplier of mobile electronics, today announced that Pana-Pacific will provide XM-Ready radios to its extensive commercial truck customer base. Pana-Pacific supplies the majority of mobile electronics for Peterbilt, Mack, Kenworth, Freightliner, and International trucks. It supplies audio systems as well as speaker systems, DVD video systems, refrigerators, microwaves, navigation systems, CB, and CB antenna systems for the entire OEM truck industry. "The trucking industry is an important component of our national distribution strategy and we are delighted to join with Pana-Pacific to deliver XM's choice entertainment and information services to their extensive customer base," states Hugh Panero, XM Satellite Radio's President and CEO. "Our unique agreement, which calls for Pana-Pacific to supply XM-Ready equipment to factories and authorized OEM dealers, will simplify the purchasing process and enhance the listening experience for thousands of drivers across the country," he explains. Harry Brix, Pana-Pacific's CEO, adds, "Satellite radio will be a particularly attractive product for us. We anticipate strong pull-through sales, particularly from our customers' interest in XM Radio's wide selection of programming, including exclusive XM content from NASCAR, USA TODAY, the Hispanic Broadcasting Company and One-On-One Sports." Pana-Pacific will be promoting XM Satellite Radio in its booth at the Mid-America Truck Show in Louisville, KY, beginning, Thursday, March 23, 2000.
Link for more info: www.xmradio.com
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