Young scholars on a tight budget be on the look out. Volkswagen of America, Inc. has hit the road for the fourth time with its marketing initiative designed to appeal to cash strapped college students. Named "The Major Motion Picture Show," this program helps bring the brand to college students and helps convey the attractive option of Volkswagen Certified Pre-Owned vehicles. And best of all, it's free fun.The Major Motion Picture Show is a touring mobile movie theater and entertainment festival slated to visit eighteen U.S. colleges throughout the spring. Students can view a movie, enjoy free food and drinks, and pick up cool Volkswagen-branded merchandise. The festival features interactive activities including a rock-climbing wall, Midtown Madness video game, and a virtual reality test-drive game that allows students to experience what it's like to be a VW "Driver." Also on site at the festival will be Trek Bicycles, with their mobile demo truck and 20 demo bikes for students to check out.
Local Volkswagen dealers will be on hand to answer questions about the Volkswagen brand and vehicles. They will explain how Volkswagen cars can be accessible to those on a college budget through the purchase of a Volkswagen Certified Pre-Owned vehicle.
"We see this program as an opportunity to connect our brand to a very important consumer," states Heidi Korte, manager of Volkswagen Promotions. "For students considering their first car purchase, the Volkswagen Certified Pre- Owned vehicle gives them just what they're looking for -- affordability, quality and a car that matches their lifestyles."
New this semester, students can enter to win a two-year lease on a Certified Pre-Owned New Beetle; the winner will be chosen at the end of the tour.
Volkswagen Certified Pre-Owned vehicles are low in mileage and in excellent condition. To qualify as a Volkswagen Certified Pre-Owned vehicle, each must pass a 112-point certification inspection administered by a qualified Volkswagen technician. Each car is backed by a two-year or 24,000 mile warranty, whichever comes first.
The Major Motion Picture Show is scheduled to visit colleges in the following markets: Atlanta, Baltimore, Boston, Chicago, Cleveland, Columbus, Detroit, Las Vegas, Los Angeles, Minneapolis, New York, Orlando, Philadelphia, Providence, Raleigh/Durham, Seattle, and Washington, D.C. The tour runs from mid-February through early May of this year.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Mich., and is a wholly owned subsidiary of Volkswagen AG. It markets a full line of Volkswagen vehicles through a network of over 700 dealers in the United States and Canada.
Link for more info: www.vw.com
