Sirius Satellite Radio has announced a marketing and technology alliance with ATX Technologies, Inc. which is expected to lead to the integration of ATX's two-way cellular communications and location-based technology and Sirius Radio's satellite audio entertainment system into a unique set of in-vehicle offerings.
Working together, Sirius and ATX are expected to deliver a full range of enhanced telematics functions and e-commerce options. Sirius reports that this alliance is a critical step in the company's In-vehicle E-Commerce (IVEC) initiative, which focuses on giving consumers the ability to make purchases directly from their vehicles. The company reports that with the touch of a button on their radios, listeners will be able to buy music, books, video, and other goods and services being offered on Sirius Radio. It will also be possible for Sirius Radio users to voluntarily give real-time feedback on programming and convey their usage and preferences for the up to 1000-channel service. Other telematics applications include remote vehicle diagnostics; downloading navigational information; enhanced, nationwide traffic reporting; and remotely controlling specific vehicle functions (i.e., doors, windows, lights, etc.).
"ATX plays an integral role in Sirius Radio's In-Vehicle E-Commerce strategy, giving us the tools to conduct interactive transactions with our customers," states Ira Bahr, Sirius senior vice president or marketing, alliances and communications. "Furthermore, by creating a two-way link with our subscribers, we are delivering on our promise to create radio programming driven by the needs of our listeners."
"With today's increasingly mobile society, consumers' interest in telematics services is greater than ever before. This alliance enhances our offerings and develops unique, new features that can be combined with Sirius Radio's entertainment service to create an extremely attractive package," offers Steve Millstein, president of ATX.
ATX's telematics services are currently used by major car companies, including Mercedes-Benz, Ford, Nissan Motor Corporation's Infiniti division, Jaguar, Lincoln-Mercury, as well as Alpine Electronics of America.
Link for more info: www.siriusradio.com