USAC President Ralph Randall said Jaffe will be in charge of an enormous territory stretching from Arizona to Colorado to West Texas.

"We are extremely excited have Mike Jaffe on board with us," states Randall. "Mike is very well respected in our industry and brings an enormous amount of leadership and creativity to USAC. With Mike in charge, we can expect to see some monster USAC events in that part of the country. "

Jaffe's responsibilities will include coordinating USAC events and promoting the 12-volt industry throughout the western region.

"I have known Ralph for a long time and we have been good friends," explains Jaffe. "I look forward to the opportunity to promote the 12-volt indutry through USAC. USAC does a great job of building retail business and making the events fun for competitors. And there is enormous room for growth in this part of the country. It's a great opportunity."

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