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XM Radio Signs Programming Agreements With National Lampoon, Discovery and Firesign Theater
XM Satellite Radio has signed programming agreements with comedy giants National Lampoon and Firesign Theater and with the Discovery Channel, the premier educational television network, to provide material for XM’s revolutionary radio service.

"XM’s partnerships with Discovery, National Lampoon and Firesign Theater add another dimension of top-tier educational programs and cutting-edge comedy to our lineup," says XM president and CEO Hugh Panero. "XM continues to expand its offerings of quality audio entertainment for all ages and interests."

XM will create and package up to 100 channels of digital-quality music, news, sports, talk, comedy and children’s programming from its state-of-the-art, all-digital 82-studio broadcast center in Washington, DC. Beginning this summer, the service will be uplinked to XM’s powerful satellites and transmitted directly to vehicle, home, and portable radios coast-to-coast.

Discovery Communications, Inc., will create a new radio channel featuring compelling content from its genre of cable networks, including the Discovery Channel, TLC, Animal Planet, the Travel Channel and the Discovery Health Channel. The agreement provides for a Discovery-branded channel offering a range of news, health, travel, science and special programming, as well as content designed specifically for children.

"Making our programming available through satellite radio is a natural evolution for Discovery," says Judith McHale, president and chief operating officer of Discovery Communications. "Discovery Radio helps us reach our goal of providing the best in real-world entertainment across all media platforms and complementing our cable network and Internet offerings."

National Lampoon, the launching pad for dozens of comedy’s greatest performers and writers over the past few decades, has produced such classics as Animal House and the Vacation movies as well as the radio show and numerous live stage shows. "We chose XM for our partner in this venture because if the potential for growth in the medium," says Alan Donnes, whose company Network One has exclusive rights to the radio program. "We feel that satellite radio is the future and XM is the future of satellite radio."

Network One will provide XM with National Lampoon’s entire library of archived radio shows created prior to the Saturday Night Live era, including skits from renowned comedians such as John Belushi, Billy Crystal, Gilda Radner, Bill Murray and Harold Ramis. The hour-long shows will be featured on one of XM’s comedy channels. As part of the relationship, XM will contribute funds to Gilda’s Club, which provides places where people with cancer and their families and friends join with others to build social and emotional support as a supplement to medical care.

Under XM’s agreement with the Firesign Theater (Phil Austin, Peter Bergman, David Ossman, and Phil Proctor), the legendary comedy troupe will create a live monthly show that will be broadcast on one of XM’s comedy channels, and will also serve as creative consultants. The Firesign Theater has been portrayed as America’s Monty Python and as the illegitimate children of Mark Twain and The Beatles. The Firesign Theater has broadcasting roots that run from the Golden Age of Radio to the burgeoning years of FM underground in Los Angeles. Some of the team’s most popular albums include I Think We’re All Bozos On This Bus, Don’t Crush That Dwarf, Hand Me The Pliers and the Nick Danger albums.

For more information, contact XM Satellite Radio at 202-380-4000.

Link for more info: www.xmradio.com






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