XM Satellite Radio announced today that it will feature the all-new, 2000 model Mitsubishi Motors' Eclipse sports coupe in its Consumer Electronics Show booth in Las Vegas, January 6 to 9. The all-new Eclipse will be equipped with a prototype AM/FM/XM audio system made by Mitsubishi Electronic Automotive America, which recently signed an XM-capable radio manufacturing agreement with XM Radio. In addition, Mitsubishi Motors is exploring the use of XM Radio technology in its other automotive product lines."We are excited to partner with Mitsubishi in this dual product demonstration," said Dan Murphy, XM's vice president of Retail Sales and Marketing. "Mitsubishi Motors is known for its quality, innovation, and implementation of cutting-edge technology. We are particularly impressed with the company's focus on the needs of its customers as is demonstrated in the new Eclipse, which has been a leading import brand sports coupe in the USA. We believe that XM and Eclipse customers have a great deal in common. They are young, enthusiastic and put a premium on the quality of their cars and car sound systems."
"Market research indicates that XM programming will have a strong appeal among 20 to 30 year olds, the Eclipse's target buyer," added Mike Krebs, director, Product Strategy for Mitsubishi Motor Sales of America, Inc. "Eclipse is a halo vehicle for us, and to stay ahead of our competition, we investigate and incorporate advanced technologies, such as satellite radio as quickly as possible."
Link for more info: www.xmradio.com
