XM Satellite Radio will bring music to the New York City Marathon at 10 locations along the 26-mile course, featuring a variety of XM's 100 channels, which it calls "Radio to the Power of X."Working with retail partner Best Buy and the New York City Roadrunners Club, XM will broadcast great digital music representative of its 71 music channels -- ranging from rock to jazz, hip-hop to country, blues to classical -- to help the marathoners as they make their way through the five boroughs of New York.
"XM will bring the most diverse selection of music, news and talk to the most culturally diverse city in America," states XM president and CEO Hugh Panero, a veteran New York City Marathon runner and a native New Yorker. "We're pleased to work with Best Buy to enhance one of America's premier sporting events in the greatest city in the world."
The marathon marks the debut of the XM sound in New York. XM is based in Washington, DC where it originates its music channels from its 80-studio broadcast center. XM also broadcasts several channels from its four New York studios, including "Frank's Place," the American Standards channel featuring radio personality Jonathan Schwartz. Already launched in the Southern half of the U.S., XM will officially launch service in the Big Apple later this month, when XM radios will be on shelves at Best Buy and other major electronics retailers.
Link for more info: www.xmradio.com