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DCi and Bryan Robb of Optik Marketing Solutions Partner to Grow Sales for the Aftermarket
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Direct Communications Inc. (DCi) and Optik Marketing Solutions (Optik) announced an exclusive partnership to deliver DCi’s business solutions to the automotive aftermarket. The new association with Optik will enable DCi to deliver services focused on increasing aftermarket sales for manufacturers, distributors, jobbers, and retail outlets. This partnership will continue to expand and strengthen DCi’s position as the leading provider of print and electronic cataloging, database marketing, telemedia, and integrated internet services to the auto motive aftermarket. Nile Cornelison, CEO, and Mark Toebben, President of DCi, commented "For over 20 years, DCi has delivered innovative sales and marketing solutions to the automotive industry. This new partnership with Optik will concentrate on delivering DCi solutions designed to increase sales for our customers at no additional costs. While maximizing the effectiveness of all of our service is of utmost importance, our partnership with Optik will also ensure our customers prepared to capture additional market share created through our electronic cataloging solutions." "With over 40 warehouse distributors and over 100 of the top Performance and Accessory brands already participating in DCi’s All-Channels database/CatalogRack.com service, the synergy of electronic cataloging and internet technologies will propel early adopters to greater sales and profits,""adds Bryan Robb of Optik. "Our Partnership with DCi will help the industry integrate DCi’s solutions into all aspects of their advertising, sales, and customer strategies." For more information contact DCi at 515-276-0442
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