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From carsound.com FEATURES I was there for four days, and I used every single hour of those four days by not sleeping, and I still didn’t get to see everything that SEMA or Sin City had to offer. In my exhaustion and energy drink-induced haze, I saw a lot of things, and some of them, I even remember. Kicker Big Air Bash by Rob Hephner Killer vehicles, slammin’ live performances, and flying motorcycles — what else could a hot-blooded American need in Las Vegas during the SEMA show? How about a celebrity “fiddy” race, hang time with a few of the celebs themselves, and, of course, back flips on motorcycles? Sometimes I just hate my job... In their fourth year of the Big Air Bash, Kicker has evolved the happening into quite a structured event. This year’s event started off with a car show and party. From there, the audience was invited over to a race area where celebrities, including Ryan Sheckler, Travis Pastrana, and Brian Deegan competed against one another on equally built 50cc pit bikes. While the event was mostly for the comedy, the action was intense and all of the proceeds went to the winner’s charity of choice. Before the evening’s festivities, I actually had some time to sit down with a few of the sponsored athletes and was able to ask them how they like life “Living Loud!” First up was Ryan Sheckler. This 15-year old skate phenom is the youngest individual to ever win a gold medal at the highly competitive X-Games for his talents on the skateboard. While talking to Ryan, the thing that he impressed the most was that he was just a normal kid, and, for the most part, he is — that is, if you put aside the $10-million dollars he just received for his appearance in Tony Hawk’s American Wasteland video game. Honestly, the guy is really cool — he didn’t come off as anything more or less than any other 15-year-old that I’ve met except for the fact that he walks around as if the world is on his shoulders. He likes heavy metal music, likes to skate (duh), and is really into his new Land Rover which he had only had back in his possession for two weeks by the Big Air Bash IV. Completely decked out by Wired For Sound, when Ryan celebrates his 16th birthday on December 30, he will be Livin’ Loud and rolling proud. Next, I got to speak with Brian Deegan — this guy is all cool, in more ways than one. If you’ve ever seen the Crusty Demons series of videos featuring the wildest things ever done on a motorcycle, this guy stands out in a way that no one, I think, will ever compare. The first question I had to ask him was what bones he had broken over the years. He rattled off so many that I couldn’t keep up, but when he hit the fact the he ruptured his spleen and a kidney and broke a few ribs on his last stunt and thought he might die, you realize your talking to a crazy guy. And crazy in a good way - he’s not nuts, just committed to doing things the right way. His very laid back, almost shy, manor is a stark contrast to the demon this guy is on a bike. The real shocker is that he’s a totally devoted family man. The best statement he made was that now his life is about his kids Hailie, Marissa, and Haiden and that now he thinks it’s lame to be a punk. Watch MTV next year for a reality-based show featuring Brian - he’s colorful, and is a downright real person. Last up was Travis Pastrana. I didn’t get the same amount of time with Travis, and it as interesting to see how sometimes the pressures of sponsorship commitment can force you to run a little ragged. Travis, of course, is a consummate motorcycle racer and has awards and accolades as long as my arm. When asked what he finds the most fun to do, he smiled and said, “I get to do what everyone else has to play video games to do, I have a blast.” Honest and cool, Travis truly embodies Livin’ Loud and recently moved into Rally Cars as a sponsored racer. (Now, if you think Brian Deegan is nuts, you should se these guys!) Kicker Car Stereo presented the Big Air Bash IV, along with partners KMC Wheels, Monster Energy, LoveSac, Viosport, and OGIO. It was also possible because of support by Cornerstone Productions, Billabong, Sirius, Xtreme Motor Co., Iron Cross Automotive, and Agel Gelceutical Supplements. I’m looking forward to the 2006 SEMA show to see what Kicker can pull out of their hats next.
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